ID Overview

The Story of a Dream:


The Impossible Dream Thrift Store opened in November 1973 with the intent of providing “time-tested furniture,” “experienced clothing,” and more at very affordable prices. The name was chosen in response to the naysayers who said opening this store was an “impossible dream.”

However, the challenge at its opening was met by tremendous community support and the store is still going strong nearly 40 years later.

In the fall of 1974, the Watertown Urban Mission took over the store. Its location has moved several times with the big move coming in 2003 when the store and the Watertown Urban Mission’s programs moved into the current location at 247 Factory St. The store is now the largest locally run thrift store in Jefferson County with the proceeds of every sale supporting the Mission.

The Impossible Dream is for everyone. With a great selection and low prices, every bargain conscious shopper can find a great deal. And whether you shop with us, donate items for our inventory, or both, you are giving your neighbor a hand up to overcome life’s challenges.

It’s true when we say that the Impossible Dream is “Where Every Good Deal is a Good Deed for Your Community.”

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